UX Design project
12th Man is your go-to app for seamlessly organizing football tournaments. From scheduling matches and tracking scores to managing team registrations and communicating with participants, 12th Man simplifies every aspect of tournament management. Say goodbye to paperwork and hello to a hassle-free tournament experience.
role
UX Designer
Deliverable
User Research, Branding, User flow
timeline
3 months
Challenge
Despite the rising popularity of local football and other team sports, intercollegiate, and school teams, there is no comprehensive platform available for teams to simply arrange matches, manage calendars, and track player statistics.
How can we design an easy-to-use, centralized system that not only handles these operational difficulties but also provides services such as identifying local playgrounds designed for football matches?
the context
In recent years, there's been a noticeable surge in the popularity of local football. Intercollegiate and school teams, in particular, have become a focal point for many communities, bringing together fans, players, and the wider public in celebration of athleticism and team spirit.
the gap
However, despite this growing interest and enthusiasm, there remains a significant void. Teams, colleges, coaches, and players grapple with various challenges, from simply arranging matches to managing their schedules and monitoring player performance. The existing tools and platforms either don't exist or are too fragmented, leading to inefficiencies and missed opportunities.
user stories
outcome
The outcome from the interview was that stakeholders envision a user-friendly platform simplifying match arrangements, calendar management, and player stats for local football, school, and intercollegiate teams. They emphasised on a need for seamless communication, personalized player insights, and a feature to identify suitable local football grounds. The outcome aims to enhance overall sports engagement and community connection.
Making Football Tournaments
Effortlessly Extraordinary!
values
user flow
I started initially by creating a user flow. After Onboarding the addition of tournament will work and further list of matches, teams, statistics built if any and lastly individual performance is how the flow looks like. Once a match starts, the audience can view the live updates on the app along with the scores, a timeline and even the player performance.
